Support Activities for Sports and the Arts
Support Activities for Sports
arious Efforts to Promote Sports
Be Active, and Fight Beautifully
KOSÉ is committed to supporting the healthy and happy lives of each and every one of our customers in order to realize our sustainability policy that is reflected in our corporate message "Creating Beauty in a Sustainable World". As part of this effort, we provide support from various aspects, including sponsoring various sports organizations and individual athletes, with the aim of raising health awareness through the promotion of sports.
For figure skating, artistic swimming, and other events with a long history of sponsorship, we have supported the creation of an environment where athletes can concentrate on the competition by proposing makeup techniques suitable for the event and by using products that are resistant to sweat and do not smudge easily. In recent years, we have participated in the professional dance league "D.LEAGUE" by launching and running the league's only breakdance team “KOSÉ 8ROCKS,” as well as signed an official top partner agreement with “Sunrockers Shibuya,” a member of the professional basketball league "B.LEAGUE," supporting the beauty and health of a wide range of sports.
We have launched KOSÉ SPORTS BEAUTY as a source of information and communication for these sports promotion activities and as a tool for communicating with fan communities.
Support Activities for the Arts
Since its founding, KOSÉ has aimed to contribute to enriching people's lifestyles through the "creation of beauty." For KOSÉ, "beauty" is not just about improving one's appearance; it's about touching the people's souls, expanding their imagination, and bringing joy to life. In this "essence of beauty," cosmetics and artistic activities resonate deeply with one another. Furthermore, outstanding artistic activities have the power to recognize and foster mutual respect for diverse values and bring new perspectives and inspiration to society.
Since 2018, KOSÉ has been a sponsor of the "World Ballet Festival," a ballet festival held in Japan every three years where the world’s top ballet dancers gather, organized by the Japan Performing Arts Foundation (NBS). Since its first event held in Tokyo in 1976, it has continued to invite the world’s top dancers from around the world for nearly half a century, boasting overwhelming recognition and authority as the "pinnacle stage" in the ballet world.
