Support Activities for Sports and the Arts
Support Activities for Sports
arious Efforts to Promote Sports
Be Active, and Fight Beautifully
KOSÉ is committed to supporting the healthy and happy lives of each and every one of our customers in order to realize our sustainability policy that is reflected in our corporate message "Creating Beauty in a Sustainable World". As part of this effort, we provide support from various aspects, including sponsoring various sports organizations and individual athletes, with the aim of raising health awareness through the promotion of sports.
For figure skating, artistic swimming, and other events with a long history of sponsorship, we have supported the creation of an environment where athletes can concentrate on the competition by proposing makeup techniques suitable for the event and by using products that are resistant to sweat and do not smudge easily. In recent years, we have participated in the professional dance league "D.LEAGUE" by launching and running the league's only breakdance team “KOSÉ 8ROCKS,” as well as signed an official top partner agreement with “Sunrockers Shibuya,” a member of the professional basketball league "B.LEAGUE," supporting the beauty and health of a wide range of sports.
We have launched KOSÉ SPORTS BEAUTY as a source of information and communication for these sports promotion activities and as a tool for communicating with fan communities.
Support Activities for the Arts
Since its founding, KOSÉ has aimed to contribute to enriching people's lifestyles through the "creation of beauty." For KOSÉ, "beauty" is not just about improving one's appearance; it's about touching the people's souls, expanding their imagination, and bringing joy to life. In this "essence of beauty," cosmetics and artistic activities resonate deeply with one another. Furthermore, outstanding artistic activities have the power to recognize and foster mutual respect for diverse values and bring new perspectives and inspiration to society.
Support for Ballet
Nurturing the World's Finest Beauty and Artistic Expression
Since 2018, KOSÉ has been a sponsor of the "World Ballet Festival."
Held once every three years, the Festival has been a historic and prestigious event since its inception in 1976, bringing together the best ballet dancers from around the world.
We support the creation of moving theatrical experiences nurtured by world-class beauty and overwhelming expressive ability, and contribute to the promotion and development of ballet culture.
Support for Opera
For the Development and Future of Opera and Vocal Music Culture in Japan
KOSÉ sponsors the activities of “Tokyo Nikikai Opera Foundation,” a leading organization in the Japanese opera world. Tokyo Nikikai is an organization dedicated to performing and researching opera and vocal music in general, as well as to the training of opera singers, choirs, and professional staff.
By supporting the promotion of opera, a comprehensive art form that unites singing, acting, and music, as well as the development of talent in this field, we will contribute to the further development of the arts and culture in Japan.
