KOSÉ

KOSÉ Holdings Corporation

One of Japan’s leading high-prestige brands, we get to know each individual as we continue our mission of moving forward with distinction and realizing true beauty for all.

Click here for details(Japanese site)>

Part of the prestige brand Infinity, Couture provides personalized treatments through products that adapt to your body’s unique needs. By treasuring the qualities you were born with, Couture helps you achieve your ideal skin and hair.

Click here for details(Japanese site)>

Since it first began in 1985, SEKKISEI has made products from the blessings of nature, including water and plants. Based on this approach, SEKKISEI has united with its customers to show gratitude to the Earth and give back to the environment through activities such as planting corals and supporting the switchover to electricity from renewable sources in snowy regions.

Click here for details(Japanese site)>

KOSÉ Cosmeport provides a wide range of users with quality they can trust through universal design and an approach based on a core message of “more kindhearted beauty”.

Click here for details(Japanese site)>

Long dedicated to researching women’s beauty, KOSÉ Cosmeport launched the Magnifique brand for men in September 2020. This brand is committed to maintaining the same high product quality standards while embracing a genderless concept that transcends preconceived notions of what products “for men” and “for women” should be.

Click here for details(Japanese site)>

Every November, our INFINITY high-prestige brand releases a limited-edition Royal Flower Collection through which we work with the One of Love project to help improve the lives of rose farm workers in Africa.

Click here for details(Japanese site)>

Launched in 2021, our DECORTÉ Personal Beauty Concierge online counseling service
makes it possible to receive counseling anytime, anywhere. This not only improves accessibility for customers, but also enables Beauty Consultants to continue working in ways that suit their lifestyle or life circumstances.

Click here for details(Japanese site)>

Zen Wear Fluid liquid foundation was developed for our global high-prestige brand DECORTÉ by analyzing the skin data of 700 people from diverse backgrounds to understand the different skin characteristics—tone, texture and troubles—of people all over the world. The brand’s original color system features 40 different shades to compliment everyone’s unique skin tone.

Click here for details(Japanese site)>

DECORTÉ is one of Japan’s most iconic high-prestige brands and designed its Liposome Advanced Repair Serum with various skin types in mind, offering functions that meet the needs of a wide range of users.

Click here for details(Japanese site)>

SEKKISEI CLEAR WELLNESS is an eco-friendly, sustainable brand that helps users achieve clear skin by incorporating the blessings of nature, as nurtured by the Earth's water.
In particular, the Free Type products feature a low-irritant formula suitable for sensitive skin. These items combine formulations designed to be gentle on the skin with environmentally-friendly packaging.

Click here for details(Japanese site)>

STEPHEN KNOLL NEW YORK’s Color Couture Shampoo & Treatment features formulation technology that prevents fading of hair color, enabling users to keep their freshly-dyed look through intensive haircare focused on the seven days immediately after coloring.

Click here for details(Japanese site)>

The makeup artist brand ADDICTION has adopted recycled materials for the creation of its compact cases. *
By making the most of the unique character of these recycled materials, each item we make is a special one-of-a-kind creation.
*: Implemented with limited-edition 2022 summer collection

Click here for the brand site(JP)>

SEKKISEI proudly holds the mantle of a brand for everyone, regardless of gender or age. Its message encapsulates both the beautiful, clear skin that users can achieve with its products and the fact that these items are born from the blessings of nature.

Click here for details(Japanese site)>

KOSÉ Cosmeport's hair care brand BIOLISS, through the BIOLISS Peaceful Green Project, has signed a UNESCO Biosphere Reserve agreement with Minami-Alps City in Yamanashi Prefecture, Japan.
A portion of the brand’s profits is donated to efforts promoting environmental conservation, such as tree planting activities in collaboration with Minami-Alps City.

Click here for details(Japanese site)>

KOSÉ Cosmeport’s CERAMIAID was born from a desire to support people struggling with dry skin. With a gentle feel on the skin, it can be used on people of all ages, including babies, with peace of mind.

Click here for details(Japanese site)>

KOSÉ Cosmeport’s CLEAR TURN Keana Komachi Peel Off Face Masks are packaged in pouches specially-designed to reduce waste, complete with sealing caps.
This packaging makes it easy to use all of the product within without wasting a drop, combining ease of use with environmental friendliness.

Click here for details(Japanese site)>

Nuance Matte Creator from KOSÉ’s makeup brand Visée has been a trend setter among younger generations. Through its gender-neutral approach to Visée’s original “eye-framing” makeup, it enables more people than ever to achieve elegant, mature, glamorous looks.

Click here for details(Japanese site)>

As one of Japan’s most iconic high-prestige brands, DECORTÉ launched its Purple Ribbon Project to raise awareness of issues faced by women. We aim to create a world in which all women can lead enriching lives free from violence.

Click here for details(Japanese site)>

MAIHADA is a skincare brand from KOSÉ PROVISION CO., LTD. that nurtures the power of self-moisturizing. We have built up a fan community where we can talk about and create beauty together. This direct dialogue with our customers about things they would like to see has led to the co-creation of products that make these aspirations a reality.

Click here for details(Japanese site)>

Our global high-prestige brand DECORTÉ actively works to elevate the work of female artisans in traditional cultural fields. This includes events supporting women engaged in traditional crafts, initiatives to highlight their work, and financial contributions.

Click here for details(Japanese site)>

The relationship between an enriched mind and beautiful skin is a key focus for the AQ skincare line from DECORTÉ, our global high-prestige brand.
Delving deeper into the way a relaxed state of mind heightens the effectiveness of skincare, we apply expertise from dermatological research and the concept of relaxation in the continuous evolution of this product line providing holistic beauty.

Click here for details(Japanese site)>

DECORTÉ is a global high-prestige brand, and designed its Liposome Advanced Repair Eye Serum with a focus on ease of use.
The cap features a built-in massager that helps stimulate blood circulation and relieve pressure points around the eyes, alleviating tiredness in an area where fatigue is a common concern.

Click here for details(Japanese site)>

Moist Repair Milk from SEKKISEI CLEAR WELLNESS is a product suitable for people of all ages—from newborns to grown ups.
Awareness of the practical benefits of appropriate skincare during children’s development is beginning to emerge, and care that starts and continues from their earliest stages helps lead to healthier skin.

Click here for details(Japanese site)>

Spawake is a brand based in India, and its activities are firmly rooted in the local region. In addition to thorough research into the specific needs of customers in India, it carries out everything from raw material procurement to production in the country.
Recently, the brand has sought to offer products not tied to gender, and has highlighted this universal use in the promotion of its all-in-one gel.

Click here for details(Japanese site)>

ONE BY KOSÉ is a specialist high-performance brand that brings together myriad unique technologies. Its Serum Shield is formulated with Rice Power® Extract No.11+, the first* active ingredient in Japan to be recognized as having both skin moisture retention enhancement and wrinkle improvement functions.
This product also tackles skin concerns connected to environment-induced dryness and age-related wrinkles.
*: Rice Power® No.11+, an active ingredient that improves skin’s moisture-retention ability and improves wrinkles

Click here for details(Japanese site)>

The counseling tool KOSÉ HADA mite is a digital service that enables users to receive beauty advice with ease through their smartphone.
Designed with accessibility in mind, it is available from the comfort of users’ own homes, and considers their skin condition, potential for future wrinkles and makeup preferences in order to suggest products, skincare methods and makeup ideally suited to their skin and facial features.

Click here for details(Japanese site)>

KOSÉ’s makeup brand Visée has a reputation as a trend setter. Its NENMAKU FAKE ROUGE features gender-neutral colors that blend beautifully with natural lips. The stunning hues are resistant to transfer when putting on and removing face masks, providing shine and color that last long after face coverings are taken off.

Click here for details(Japanese site)>

Engaging in dialogue to understand customers’ needs, the salon cosmetics brand im from KOSÉ MILBON COSMETICS CO., LTD. has created products featuring gender-neutral colors and fragrances. Through the advice of hair stylists, we help users enjoy updating the look and personality of their makeup to achieve ever more stunning results.

Click here for details(Japanese site)>

KOSÉ Maruho Pharma Co., Ltd.’s Carté HD Moisture Face & Body Spray is ideal for various situations, regardless of users’ age or gender. It is suitable for everything from coverage of hard-to-reach areas to use on the go, application after shaving, skincare for active children, and rapid moisturizing after bathing.

Click here for details(Japanese site)>

Dr. PHIL COSMETICS Co., Ltd. is a KOSÉ Group company that develops cosmetic products in collaboration with skin experts and has created a blog providing insight into beauty-related topics. With articles featuring expert interviews and seasonal content, it delivers information about everything from skincare suited to different skin types to the easiest way to address various skin concerns.

Click here for details(Japanese site)>

Makeup artist brand ADDICTION’s THE EYESHADOW features color design in consideration of the eye characteristics of diverse people, offering a wide range of colors and textures to match the needs of all users.

Click here for details(Japanese site)>

Based on lipstick preference surveys among men and women, KOSÉ has developed gender-neutral colors that blend with lips’ natural tones.
As more people put on and remove masks as part of daily life, we are also developping lipstick technology suited to such cases. Our film coat layer separation technology, for example, maintains lips’ fresh and glossy finish.
This technology is featured in NENMAKU FAKE ROUGE from makeup brand Visée. The brand has continued to put forward makeup ideas for younger generations, who are keenly aware of trends not tied to gender.
By giving users colors that fit their complexion and a clear shine that lasts, this item helps people enjoy active lifestyles without worrying about their lipstick fading.

KOSÉ has carried out core research into differences in eye area shape among diverse people, and is developing formulations for makeup products to meet all needs.
In addition to color and texture, this has lead to deeper understanding of differences related to eye shape and makeup longevity, and we are developing bases that help users achieve their ideal finish and meet diverse needs in a responsive manner.

ADDICTION is a brand that brings beauty from Tokyo to the world, and has applied this development technology in the creation of THE EYESHADOW. Combining design that considers diverse skin tones and complexions with our base development technology has enabled us to offer a wide range of textures and colors to people around the world looking to embrace their own style.

Establishing skincare as a habit from early childhood has the potential to help prevent conditions such as atopic dermatitis, which can in turn enhance people’s quality of life.
At KOSÉ, we engage in joint research with medical institutions, and have developed a skincare formulation that is safe for newborns from three days old onwards. We have also found that skin moisture content increases in all parts of the body when use continues for an additional four months afterwards.
We will continue to carry out research building on these results with the aim of demonstrating the effects of establishing skincare as a habit during children’s development in terms of quality of life and allergy prevention. Our research into formulations will also help lead to the creation of more products that each and every person can use with peace of mind.

"CLEAR PEEL SERUM" from "ONE BY KOSÉ," a brand specializing in high efficacy, uses research findings that have elucidated the mechanism of clogged pores to address the problems of pores of all ages and generations. In addition, this product is designed for all types of skin, and has a gentle texture that reduces the burden on the skin when wiping it off.

Click here for details(Japanese site)>

The “Medicated SEKKISEI Brightening Emulsion” from our skin care brand “SEKKISEI” contains KOSÉ's original "licorice derived active ingredients" to simultaneously prevent blemishes and care for skin roughness. In addition, the simultaneous release of refills allows for both continued ease of use and environmental friendliness. By using refills, the amount of waste plastic can be reduced by about 80%*.

* Based on the comparison of resin weight between the main container and the pouch

Click here for details(Japanese site)>

The skincare brand “SEKKISEI” has been researching coral-friendly sunscreens that are friendly for the marine environment. The new products, “SEKKISEI Skin Care UV Essence Gel” and “SEKKISEI Skin Care UV Essence Milk,” combine environmental friendliness with high UV protection (SPF50+/PA++++) and comfortable use without stickiness or a feeling of overload.

Click here for details(Japanese site)>

Click here for details(Japanese site)>

With the skincare brand “SEKKISEI”, we conducted “SEKKISEI SUN BLOCKERS” to support all sports enthusiasts and promote the importance of sunscreen. This is an awareness-raising campaign for UV protection to help people to perform their best in the sunlight, which is getting stronger every year.

Click here for details(Japanese site)>

"The Contour Color" by "VISÉE“, a makeup brand that leads the trends of each era, is available in a wide variety of colors, so you can choose it according to your ideal finish, texture, skin tone, and bone structure. We also provide a personal color diagnosis service that you can use on your smartphone to help you find colors that suit you.

Click here for details(Japanese site)>

“iMPREA 3D Eyelash Serum”, an eyelash and eyebrow beauty serum from “iMPREA”, a salon-only brand of KOSÉ MILBON COSMETICS, is designed with a round tip at the end of the brush, making it easy to apply to the lower lashes which have many fine, short hairs that are difficult to apply.

Click here for details(Japanese site)>

The "MAKE KEEP MIST EX + (Plus)”, which has continued to evolve with a focus on ensuring that makeup does not come off, has an added effect of preventing the makeup from becoming patchy by blending a proprietary resin material, is resistant to rubbing caused by putting on and taking off masks, and adopts a technology that can cope with high temperatures and humidity due to climate change. It also meets the growing need to maintain one's own unique makeup and matches the era of diversity.

Click here for details(Japanese site)>

The “Micro Balm Lotion” from global high prestige brand “DECORTÉ” was created in response to the diversifying skincare needs of consumers so that anyone, regardless of age, gender, or skin type, can always use it comfortably and easily. After repeated testing of the effectiveness on various skin types, the product can be easily added to any skincare regimen and can be used flexibly to suit each individual skin type.

Click here for details(Japanese site)>

Using its proprietary ultra-fine encapsulation technology, KOSÉ has succeeded in blending approximately 100 times more oil than ordinary lotions into a fresh lotion*. With this unique technology, DECORTÉ’s “Micro Balm Lotion” has a lotion-like texture without being sticky, yet provides a smooth, protective layer that shields your skin from dryness and friction. This multifunctional lotion is easy to use for people of all ages and genders who start skincare for the first time.

* Based on KOSÉ internal comparison

Skin barrier function is important to maintain healthy skin. We have discovered one of the factors that deteriorate this barrier function -- Malformed ceramides. This is a change in the form of ceramide, an ingredient that fills gaps in the skin, which creates "moisture gaps" that are easy to dry out. We also found that an ingredient called "acetyl amino acid" is effective in suppressing the generation of bad ceramides.
This knowledge is applied to ONE BY KOSÉ's "Serum Veil Deep Repair.“ We will contribute to improving the quality of life of all people by supporting healthy skin that changes with each individual's lifestyle and environment.

“No matter how beautifully my makeup is done, it will come off.” At KOSÉ, we are developing technologies that address the needs of our customers. To date, we have developed “Make Keep Mist,” a sweat-resistant, two-layer type mist that prevents makeup from coming off, and the product has led the market with its high functionality and ease of use. In order to further enhance the effect of preventing the makeup from “becoming patchy” by facial movements over time, we have developed “cross-linked MQ Resin,” a new material that creates tough yet flexible coating layer. This also leads to the formation of a highly uniform coating film and a quality that does not feel burdensome even when worn for long periods of time. The new material has been applied to the renewal of this product.

Click here for details(Japanese site)>

KOSÉ has focused on its proprietary liposome technology, researched for over 40 years, to develop "Highly Hydrophilic Liposomes." These multilayer capsules are designed to significantly enhance the penetration of water-soluble ingredients in lotions. This newly developed technology has been proven to deliver water-soluble components—which are typically difficult for the skin to absorb—deeply and evenly into the stratum corneum. This allows active ingredients to reach the skin more effectively. Utilizing this breakthrough, DECORTÉ Youth Power Advanced Essence was launched. By combining unique naturally derived ingredients with these Highly Hydrophilic Liposomes in an optimal balance, we have created a high-performance anti-aging* essence lotion.

* Age-appropriate skincare

Click here for details(Japanese site)>

KOSÉ has developed an innovative lipstick formulation by applying polyurethane gel, a material known for its high transparency, three-dimensional volume, and flexibility.
In todayʼs market, there is a growing demand for lip products that offer not only gloss and longevity but also a "voluminous look" that covers vertical lines for a youthful appearance. However, combining the rich, thick film characteristic of a lip gloss with the solid consistency required for a stick-type lipstick has traditionally been a significant challenge.
Our new technology overcomes this by maintaining a stable stick shape while delivering a dense, radiant glow that keeps vertical lines inconspicuous even four hours after application. This breakthrough has been applied to ADDICTION TOKYO THE LIPSTICK GLAZED BOMB, offering a sophisticated range of colors and a beautiful, plump finish.

Click here for details(Japanese site)>

Our high-prestige brand, INFINITY, has incorporated universal design into its "The Repair" line, reflecting direct feedback from our customers to ensure ease of use for all.
While maintaining a sophisticated design that embodies the brand's identity, every detail has been thoughtfully engineered: highly legible fonts, containers that can be opened and closed easily with one hand using minimal force, and outer boxes with side-openings for effortless product removal.
This allows even more people to comfortably enjoy a skincare routine that maintains beautiful, healthy skin.

Click here for details(Japanese site)>

Our global high-prestige brand, DECORTÉ, has achieved a breakthrough in pore care with its AQ Cleansing Oil. By leveraging quantum computing to calculate and analyze over 100 billion possible combinations of ingredients, we identified the optimal formulation for effectively treating keratotic plugs.
While maintaining a gentle texture that minimizes skin irritation, this innovative oil effectively removes stubborn pore buildup that regular daily cleansing often misses. This technology empowers everyone to achieve professional-level pore care results through their daily home-care routine.

Click here for details(Japanese site)>

Our global high-prestige brand, DECORTÉ, is committed to the "DECORTÉ SUSTAINABLE ACTIONS" initiative to create a future where everyone can live better. As part of this commitment, we launched the "DECORTÉ White Birch Forest Project" in Bifuka, Hokkaido—the sourcing region for the white birch water used in our DECORTÉ AQ line.
Through this project, we host tree-planting events with local elementary and junior high school students, planting 100 white birch saplings, and engage in manufacturing that effectively utilizes the harvested white birch sap. Moving forward, we aim to establish a fully sustainable cycle, from raw material cultivation to production and sales.

Click here for details(Japanese site)>

Launched by KOSÉ Maruho Pharma*, the dry skin treatment brand "Hifunic" offers over-the-counter (OTC) medicines such as "Medical C HD® L" and "Medical C HD® Cream." These products are designed for full-body use by everyone, from children to adults.
Created for those seeking quick relief and healthy skin, these medicines contain effective ingredients for improving dry skin conditions. By providing accessible skincare solutions, we contribute to the promotion of self-medication and support the well-being of our customers.

* A joint venture between KOSÉ Corporation and Maruho Co., Ltd., a specialist in pharmaceutical products for dermatology.

Click here for details(Japanese site)>

Rooted in the concept of holistic beauty, our brands SEKKISEI BLUE and Prédia BLUE adhere to a shared "Clean Policy" aimed at achieving harmony between people and the planet. We strive for a sustainable society through eco-friendly initiatives and product development based on our proprietary ingredient selection standards.
Furthermore, we support our customers in discovering their own unique beauty through integrated care for both skin and mind—including in-store counseling and sensory meditation experiences through fragrance.

Click here for details(Japanese site)>

Our global skincare brand, SEKKISEI, offers the Brightening Multi Gel—a versatile 7-in-1 multifunctional whitening gel that balances skin benefits with the need for a time-saving routine. To combat the effects of extreme summer heat, we have introduced a new way to use this product ”Cooling SEKKISEI.”
By applying the gel after chilling it in the refrigerator, it becomes an essential treatment for skin damaged by dryness due to intense heat. This innovative application method offers a refreshing change to the often-burdensome summer skincare routine, providing both physical relief and a revitalizing experience.

Click here for details(Japanese site)>

Our high-performance specialty brand, ONE BY KOSÉ, has expanded its flagship serum line with the addition of Serum Veil Lotion and Serum Veil Emulsion. Designed for optimal skin absorption and comfort, these new products make a high-quality daily routine effortless to maintain. Formulated with a luxurious blend of moisturizing ingredients, this series empowers users to achieve their ideal, moisture-rich skin even under the harshest dry conditions.

Click here for details(Japanese site)>

Our makeup artist brand, ADDICTION, has expanded its Skin Reflect Fix Concealer line with nine new shades, offering a diverse palette that meets the base makeup needs of everyone, regardless of nationality or gender.
Striving for the ideal finish, these concealers provide a natural, second-skin fit with seamless coverage. By embracing a wide range of skin tones and individual identities, we empower all customers to find their perfect match and express their authentic beauty.

Click here for details(Japanese site)>

Developed by KOSÉ Milbon Cosmetics—a brand specializing in salon-quality makeup—the iM Face & Bang Reset Powder is a 2-way pressed powder designed for ultimate convenience.
This portable solution instantly restores your hairstyle and makeup when you're out during the long, hot, and humid summer season. Perfectly suited for on-the-go touch-ups, it empowers anyone to maintain their ideal look and feel fresh, no matter the weather.

Click here for details(Japanese site)>