Together with the Community
The KOSÉ Group’s mission is to continuously inspire people with their dreams and hopes through beauty.
As a “beauty creation company,” our enterprise message of "Creating Beauty in a Sustainable World"
expresses our strong determination to sharing wisdom related to "beauty" for the benefit of people,
society and the global environment.
Since our founding, we have been conducting business activities with all stakeholders with an emphasis
on the spirit of “coexistence and co-prosperity.”
We believe that by building mutually enhancing relationships and collaborating with all of our
partners, we will be able to solve social issues.
We also consider harmony and coexistence with the countries and regions where we conduct business as
a critical issue. We support the perspective—reflected in standards such as ISO 26000—that local
employment and local procurement play an important role in contributing to the sustainable development
of these countries and regions. Based on this approach, the KOSÉ Group strives to make economic and
social contributions through business activities such as local hiring and local sourcing.
Specifically, one of the material issues of the KOSÉ Sustainability Strategy, "Support the healthy mind and healthy lives" is focusing on people's wellbeing. We are working to contribute to local communities by providing support that leads to better lives through beauty courses, skincare awareness activities, and various activities aimed at revitalizing the community.
This initiative is based on the KOSÉ Group's action guidelines, and is supervised and approved by the Sustainability Committee, in which the Board of Directors participates, and progress is managed by the Sustainability Promotion Committee.
Basic Policy on Social Contribution Activities
Based on our Corporate Philosophy, the KOSÉ Group aims to resolve social issues through beauty and contribute to the development of a sustainable society as a responsible corporate citizen by coexisting and co-prospering with the people who make up our society.
Relationship between key initiatives for social contribution activities and business activities
The promotion of the “Sustainability Strategy”is positioned as one of the key functional strategies in the KOSÉ Group's mid- to long-term vision, “Vision for Lifelong Beauty Partner -- Milestone 2030.”
The KOSÉ Groupʼs social contribution activities are closely linked particularly to the key issues of our
“Sustainability Strategy,” which are “Supporting healthy daily life to the heart” and “Contributing to
solving environmental issues,” and we are promoting the following five key activities while leveraging
our strengths to solve social and environmental issues.
Key Initiatives
Next Generation Awareness
|
For the next generation who will lead the future, we carry out activities to raise awareness for developing healthy skin to improve quality of life (QOL), support growth through experiential learning to develop rich sensitivity, and support self-realization. |
|
|---|---|---|
Community
|
Together with each stakeholder, we will support interactions between local residents, so that each individual can lead their own life and revitalize the entire community. |
|
Wellness
|
We promote activities aimed at providing support and assistance through skincare and make-up seminars and activities to raise awareness in order to realize healthier and better lifestyle both mentally and physically. |
|
Environmental Conservation
|
To make the earth a place where we can live with peace of mind, we aim to protect the natural environment and coexist with the local community, and we carry out environmental conservation activities focusing on our business areas. |
|
Disaster Assistance
|
In cooperation with the national and local governments, we provide monetary and material support to disaster-stricken areas in order to help with recovery and reconstruction efforts. |
|
FY2025 Examples of Main Activities
CommunityDE&I Promotion and Social Contribution Initiatives in Collaboration with Local Governments, Universities, and Companies
We have implemented initiatives aimed at regional revitalization, DE&I promotion, and social contribution through collaboration with local governments and educational institutions.
Together with students from Mukogawa Women's University, we conducted packing work for the "COSME BANK PROJECT" which supports single-parent households facing economic difficulties. Additionally, we exhibited a booth at a Christmas event hosted by Himeji City, Hyogo Prefecture, where we provided opportunities to think about DE&I through workshops such as "Creating 'Your Own' Fragrance" in participation with students from the same university. Furthermore, we conducted lectures at Showa Women's University and training sessions in Yao City, Osaka Prefecture.
By promoting these initiatives, we will continue to contribute to creating a society where everyone can shine in their own way.
Protecting the local environment through cleanup activities
—Raising awareness of marine conservation while having fun—
We participated in the "4th Cleanpic National Convention in Okinawa 2025" held on Hamahigashima Island, Okinawa Prefecture. This convention, organized by the NPO Cleanpic Project, aims to protect the environment while everyone from children to seniors can have fun by incorporating rules and competitiveness into cleanup activities.
By engaging in cleanup activities with local residents and other participants, it provided an opportunity to raise awareness of protecting the marine environment and preserving it for the future. On the day of the event, samples of "SEKKISEI Skincare UV Essence Gel," which features a coral-friendly formula that considers the marine environment, were provided to 340 participants.
By conveying the correct way to use sunscreen and the importance of products that consider the marine environment, we contributed to raising awareness of marine conservation. Moving forward, we aim to work hand-in-hand with local communities through various activities to pass on environmental conservation initiatives to the next generation.
FY2024 Examples of Main Activities
Wellness“Appearance Care Event” for people undergoing cancer treatment
- “Skincare & Makeup Course” to improve Quality of Life -
We held an appearance care event for people with skin and appearance problems associated with cancer
treatment, and conducted a course for skincare and makeup that is easy to incorporate during treatment.
The event, jointly held by KOSÉ and Tokyo Metropolitan Cancer and Infectious Diseases Center
Komagome Hospital, was well received by many participants, who said it not only solved their concerns
but also improved their mood.
As advances in medical technology allow more people to receive treatment while leading their daily
lives, we aim to enhance the psychological value of cosmetics and make them useful in daily care in
order to realize a society in which no one is left behind.
Contributing to the revitalization of a local community through the “Power of Cosmetics”
We held an event with the Minami-Alps City in Yamanashi Prefecture, where the new plant will be built, to
revitalize the local community and create employment opportunities.
On Respect-for- the-Aged Day, a "Respect-for- the-Aged Day Original Room Fragrance Making" event was
held for grandparents and their elementary school children. Grandchildren were seen giving their
grandparents an original fragrance made from a blend of six different fragrances to express their
appreciation.
The event was covered by commercial TV stations and newspapers in the prefecture, providing an
opportunity to publicize our efforts.
We also held a “Job-hunting makeup course” for participants of job fairs in the city.
Activities
Choose a Category
-
Next Generation Awareness
-
Community
-
Wellness
-
Environmental Conservation
-
“KidZania Tokyo”, a vocational and social experience facility for children that fosters a rich sense of sensitivity
more
Efforts to develop healthy skin with the aim of making skincare a habit from early childhood
more
Awareness campaign to protect the skin of junior/senior high school students from UV rays
more
Make-up and grooming seminars to support job hunting
more
Providing children with learning opportunities and experiences that foster their intelligence and sensitivity
more
Support for students’ company visit
more
Support activities for single-parent households
more
Support activities for local sporting events
more
Other support activities aimed at revitalization of local communities
more
Support activities for people in need of social assistance.
more
Support for initiatives that lead to health awareness
more
Makeup seminars and support activities to promote sports
more
Activities to protect forests
more
Activities to protect water environment
more
Cleanup activities
more
Disaster Assistance
The KOSÉ Group provides support in accordance with the situation to help people who have suffered damage due to large-scale disasters.
Efforts towards Sports Development
Please see the following pages:
Efforts towards sports developmentInspring Enriched Lives
KOSÉ Kobayashi Sports Foundation (Public Interest Incorporated Foundation)Aiming for a society where everyone can shine as their true selves
Beauty and health are universal values that are essential to human life.
Through the fields of cosmetic culture and sports, we explore their value from both scientific and social perspectives and contribute to the happiness of people and the development of a more fulfilling society.Grant program
Cosmetology Research Grant Program
Tatsuhiro Ishida
Professor, Graduate School of Medicine, Dentistry, and Pharmaceutical Sciences, Tokushima UniversityThe Cosmetology Research Grant Program aims to realize a richer life for people through scientific research on beauty and health.
We support the theoretical systematization of cosmetology and research in a wide range of fields, while actively promoting international exchange and contributing to the development of cosmetic culture and the deepening of academic research through the dissemination of research results and materials.Sport Support Program
Tsubaki Miki
Snowboard Alpine@Miha Matavs,FISThe Sports Support Program aims to contribute to the healthy physical and mental development of the public and to cultivate a rich personality through the promotion of sports, education, and culture. Going forward, we aim to support outstanding athletes who will represent Japan in international competitions such as the Olympics and World Cup, and contribute to the development of sports in Japan.
Beauty school developing future specialists
In 1968, Kozaburo Kobayashi, the founder of KOSÉ Corporation, founded KOSÉ Beauty College in Kita-ward, Tokyo based on his belief that nurturing beauty experts is also an important business. He assumed the first principal of the College. Ever since the foundation the College has produced many talented resources in the beauty field for nearly half a century. The name was renewed as Tokyo Hair Make-Up Technical School in 1997, then as KOSÉ Beauty Academy in 2016.
Guided by the principle of placing importance on human development, we created the hair design course for aspiring hairdressers, hair and make-up artists, and bridal stylists, and the beauty design course for aspiring beauty advisors, eyelash technicians and nail artists. Through our curriculum that enables students to obtain national certification as a beautician, we are working to develop human resources who can play an active role as professional beauty experts.
Hair Designer Course
Beauty Designer Course
Next Generation Awareness“KidZania Tokyo”, a vocational and social experience facility for children that fosters a rich sense of sensitivity
Based on the concept of “more freedom to be beautiful,” the facility offers job experiences that nurture children's rich sensibilities by exposing them to various values related to “beauty” while feeling the joy and excitement of cosmetics and beauty that brighten their hearts.
Next Generation AwarenessEfforts to develop healthy skin with the aim of making skincare a habit from early childhood
Conducted a demonstration experiment, “First time skincare, continued support,” at preschool and daycare facilities, aiming to make skin care a habit for preschool children, and conducted educational campaigns to convey the importance of proper skin care to maintain healthy skin.
Next Generation AwarenessAwareness campaign to protect the skin of junior/senior high school students from UV rays
Under the theme of “Protect your skin from UV rays” we offer courses on UV protection to help junior and senior high school students who spend a lot of time outdoors, including club activities, to help them learn the necessity of UV protection and how to apply sunscreen correctly to minimize skin problems in the future.
Next Generation AwarenessMake-up and grooming seminars to support job hunting
Activities to support self-realization through “Job Hunting Makeup Seminars” that convey the importance of first impressions, makeup appropriate for business manners, and tips for personal grooming to students preparing for job hunting regardless of gender.
Next Generation AwarenessProviding children with learning opportunities and experiences that foster their intelligence and sensitivity
While valuing children’s curiosity and free thinking, we conduct activities to support children’s growth through a variety of experiences, such as “Monozukuri (Craftsmanship) Experience” which fosters imaginative sensitivity in children, and “Skincare Class” which nurtures healthy skin and improves their QOL.
Next Generation AwarenessSupport for students’ company visit
In order to support the future of junior and senior high school students by providing them with a place to think about their future career paths and occupations, we provide support to students a variety of ways, including accepting company visits, engaging in online dialogues and questions, and visiting schools to give lectures.
CommunitySupport activities for single-parent households
In cooperation with local governments and organizations, we hold “Make-up seminars useful for work” to support single-parent households in finding employment, and conduct support activities by introducing the “Omoiyari (gentle caring) Method,” KOSÉ’s unique skin care technique that has a positive effect on the mind.
CommunitySupport activities for local sporting events
Sponsorship of local sporting events that promote the health of participants, revitalize communities through human traffic, and create opportunities for people to communicate with each other.
CommunityOther support activities aimed at revitalization of local communities
Given the importance of revitalizing local communities in solving social issues such as the declining birthrate and aging population, we provide our own facilities necessary for holding local events and hold make-up seminars to create opportunities for communication.
WellnessSupport activities for people in need of social assistance.
For those who are experiencing difficulties in their daily lives due to various circumstances, we hold “Makeup Seminars” to support social participation through the emotionally positive power of cosmetics and beauty, and also provide samples to create opportunities to go out.
WellnessSupport for initiatives that lead to health awareness
For healthcare professionals involved in people’s health, we provide a wide range of support activities, such as providing makeup know-how for patient support, holding makeup seminars at health awareness events, and sharing techniques and knowledge for various health-related studies and research.
WellnessMakeup seminars and support activities to promote sports
“Makeup Seminars” for athletes competing in various sports, including artistic and field sports, to help them express themselves, and “Skin Care Seminars” for healthy skin.
Environmental ConservationActivities to protect forests
Donations are provided with the aim of contributing to environmental preservation to protect the rich nature and many flora and fauna in the “Totoro Forest” scattered in and around the Sayama Hills (Tokyo/Saitama) near our Sayama Plant where cosmetics are manufactured.
Environmental ConservationActivities to protect water environment
In order to protect the water that enriches our lives, we conduct a nationwide water environment survey sponsored by the National Water Environment Map Executive Committee. We collect water from rivers near our plants in Sayama, Gunma, and other areas, and cooperate in environmental conservation activities.
Environmental ConservationCleanup activities
As part of efforts to create a better community, volunteer employees regularly conduct cleanup activities to protect the living environment around the business sites.