President’s Message
Achieving the "Beauty Consortium" Vision and Accelerating Growth Toward 2030 Under a New Holding Company Structure
As the KOSÉ Group approaches its 80th anniversary in 2026, we are transitioning to a holding company structure to further accelerate our medium-to long-term vision, "Vision for Lifelong Beauty Partner—Milestone 2030." In this new structure, the holding company will assume responsibility for group strategy, synergy creation, and governance, while operating companies will focus on agile execution and strengthening competitiveness. This role differentiation is designed to create a more dynamic and resilient management framework.
At the heart of our new organizational structure is the balance between two powerful forces: the centripetal force of the holding company and the centrifugal force of our operating companies. The centripetal force refers to the ability to lead and unify the Group by combining an unwavering management philosophy, underpinned by an ownership legacy handed down 80 years since our founding, with the sophisticated strategy and governance exercised by KOSÉ Holdings. Conversely, centrifugal force refers to the power of our diverse operating companies—such as KOSÉ, Albion, Tarte, and PURI—to demonstrate their uniqueness and creativity in their respective markets, thereby maximizing customer value. At the core of our future growth strategy is achieving a high-level synthesis of these two forces: upholding a steadfast strategic axis at the Holdings level while enabling each brand to express its own distinct personality.
Furthermore, based on this philosophy, the holding structure will further advance collaboration and the co-creation across the entire Group. By integrating functions that were previously managed independently by each company and optimizing shared areas such as the supply chain, marketing, digital operations, and back-office functions, we will reduce redundancies, fragmentation and inefficiencies. We will then invest the resources generated from this enhanced "earning power" into future growth areas—not only in product development for skincare and makeup but also in global markets, wellness, and new beauty experiences—to secure a sustainable growth trajectory.
KOSÉ Group views our 80th anniversary as the starting line for the next 100 years and will vigorously advance the realization of our "Beauty Consortium" vision. By organically connecting diverse brands and partners to elevate one another, we aim to evolve into a platform that delivers new beauty experiences across every aspect of people’s lives. By swiftly harnessing both our unwavering centripetal force and powerful centrifugal force, we will co-create a prosperous future for customers around the world, serving as their lifelong "Beauty Partnership".
Kazutoshi Kobayashi President & CEOKOSÉ Holdings Corporation
